We have great news to share with you! Flora United International will become part of the Import Division within Floral Trade Group. The company from Aalsmeer specializes in the direct import of stem-sorted bouquet fillers, special and exclusive flowers, greens and decorative products from South America, Africa, Asia and (Southern) Europe. Flora United maintains long-term and lasting relationships with both its customers and growers. By working directly and closely with growers, Flora United has managed for many years to ensure the highest quality and supply the most exclusive products to its customers.
CEO of Floral Trade Group, Wim van der Plas: “We see this move as a strengthening of our Import Division. Flora United’s products are an ideal complement to the assortment of Greenflor, our flagship product within this division.”
Alain de Mooij, general manager of Greenflor, adds: “Both firms are a good fit both in terms of trade and culture. The long-standing relationships that Flora United has with its growers around the world strengthen Sourcing within our firms. With this step, both Greenflor and Flora United customers will have access to an even wider range of exclusive products.”
Willem Huizer, like his brother Robert Huizer director of Flora United International, is pleased with the affiliation with Floral Trade Group: “The decision to join FTG was made carefully. Given our age, we were looking for a company with a shared vision, customer focus and similar culture that Flora United grew up with. Like Floral Trade Group, we are a family business. Both companies are committed to family values and putting people first. We therefore see this choice as a sustainable step for the future.”
Robert Huizer adds: “Our relations and customers will notice little of the affiliation with Floral Trade Group. By unburdening Greenflor in the areas of IT, HR, Marketing and Finance, both Willem and I will be able to focus even more on maintaining Flora United’s lasting relationships.”
