On Friday 4 November last, the Hillenraad100 was announced at the Kunstmuseum Den Haag, with Floral Trade Group being named family business of the year 2022. An expert committee of outstanding imported specialists judged the selected companies based on their specific expertise. Besides the theme award, FTG earned additional recognition by making a substantial step up from 19th to 5th place on the Hillenraad 100 list.
Only 1 per cent of the companies in the Dutch horticultural cluster make it to the Hillenraad100. A listing in this list is a recognition of leading entrepreneurship. These companies show vision, daring and entrepreneurship and are a beacon for the cluster. Hence, Floral Trade Group is immensely proud of achieving 5th place in this list in combination with family business of 2022.
These recognitions fit seamlessly with the mission: “As a robust family business, with a beating flower heart, FTG realises a sustained top-three position within European trade with sustainable value creation”. In over 50 years, FTG has grown into a leading company in the beautiful floriculture sector, still rooted in the traditions of a family business. As a total supplier, FTG combines a segmented divisional structure with the personal and warm contact from the various independent companies, each with their own customer focus.
